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Phil Riches
Phil is the CEO & Founder of Model Mortgages Pty Ltd. and subdivision financeonthecoast.com.au
With 16 years of commercial and residential lending experience, Phil is a licensed finance broker with a background in various roles at both major bank and non-bank lenders. He has a proven track record of forging long-term, high-level partnerships with accounting and financial planning practices.
Phil recognized the challenges his busy professional customers and referral partners faced with the often 'clunky' loan application process. To address this, he spearheaded the development of advanced systems designed to genuinely serve the customer. These systems include the early introduction of highly skilled credit experts and nearly frictionless video chat, enhancing the professional experience. Recently, Phil has integrated AI into these processes, further refining the customer experience and ensuring that professional clients receive the most efficient and tailored service possible.